Virginia, USA – August Robotics, the leading Exhibition floor marking contractor was proud to sponsor and exhibit at the 2024 ESCA Summer Conference

Connecting with the Industry’s best

Caption: Faris’s interview with Lionel was well received

Clear blue skies and stunning scenery greeted our team as they participated in the renowned ESCA Summer Conference. Spanning 3 days, the conference aimed to connect leading North American contractors to discuss industry trends and the year to come.

This year’s conference was held in the palatial Omni Homestead Resort at the base of the Allegheny Mountain range. With a diverse event program including numerous talks and workshops, horse-back riding, axe-throwing and a highly competitive golf tournament, the conference was a fun and informative affair for everyone involved.

Joining the Club

Caption: Faris (far right) mingling with leading Exhibition decision makers (Photo courtesty: ESCA,Oscar & Associates)

ESCA is the leading trade association for specialist contractors in the North American Exhibition industry. With 170 members across the world, the association is helping advance the industry and create networks for knowledge sharing.

The Summer conference is ESCA’s flagship event and attracts key decision makers and influencers across the industry. As with the UFI congress events, this conference has become a key relationship-building and promotional event for the North American events industry.

Fancy Shows Need Fancy Tech

Caption: Faris meeting with a delegate at our booth (Photo courtesty: ESCA,Oscar & Associates)

A key objective for our team was to understand the key challenges facing large GSCs (general service contractors) and how we might solve them with automation. One rapidly emerging trend was larger shows opting for more extravagant and difficult layouts.

These layouts are highly technical and in some cases cannot be feasibly marked with traditional methods. Lionel’s flexible marking technology is of course extremely well-suited to this use case and will be a key message in our value proposition.

New Opportunities

Press Contact

Sanjay Subramaniam

Marketing Lead, August Robotics

sanjay@augustrobotics.com