Excel London Turns to Lionel to Advance Sustainable Setup

Since late 2023, ExceL London has been using Lionel, August Robotics’ autonomous floor marking robot, as part of its ongoing efforts to improve efficiency and reduce environmental impact during event setup.

The decision to bring in robotic automation supports Excel's broader sustainability goals. As a carbon neutral venue, Excel has been actively seeking ways to cut emissions and eliminate unnecessary waste during the build process.

“From an operational perspective, this technology yields considerable cost savings, rapid build times for our clients and the elimination of costly mistakes and rework time.”  — Natalie Sykes, Sustainability Manager, Excel London

What Lionel Enabled

• Waste reduction through elimination of single-use materials at selected shows
• Faster setup times, helping contractors move quickly to the next step
• Operational cost savings, with less manual labor and fewer errors
• Support for sustainability commitments at a high-profile venue

Excel London’s adoption of Lionel reinforces the robot’s ability to deliver practical value at scale — offering venues a way to streamline operations while meeting environmental targets.